To select the focus keyword, you should follow the keyword research principles we covered extensively in the previous chapter – consider its search volume, difficulty and relevance. If you check the keyword “vacuum cleaners” a lot of people are searching for it (223,000 average monthly search volume). One of the biggest mistakes people make with keyword research is that they only look at the numbers they see in the keyword tool. In most tools, the keyword difficulty value is indicated on a scale from 0 to 100. The higher the score is, the harder it is to rank on the 1st SERP for the keyword. Once you find keywords you want to rank for, you’ll need to find out how hard it will be by evaluating the competition.
This involves sending connection requests to relevant individuals in your industry, creating high-quality content, and engaging with posts published by people within your network. Each social media user’s approach to SEO depends on their goals. Users who want to sell their products, hire a new employee, or find a job would all use a different approach to profile optimization. Additionally, as the LinkedIn search engine evolves, the SEO best practices change as well. Local SEO and general SEO share a common foundation but differ in focus. The only SEO Anomaly way to build a sustainable online business that will bring in more organic traffic over time is to follow SEO marketing best practices.
Learn SEO fundamentals.
If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages. Our unique combination of talent and tech is what sets WebFX apart from other SEO agencies. We prioritize deep partnerships with our clients so that we can deliver the results they need, faster. We leverage our unmatched RevenueCloudFX platform to connect the dots with attribution, reporting, ROI, and more. Our almost 30 years of experience, industry-specific expertise, and data-driven approach makes WebFX the highest rated SEO marketing company in 2025.
Use Images and Other Media
That’s why you need an agency partner like SEO.com who acts as an extension of your own marketing department. The SEO services we provide are customized to your organization’s priorities, no matter what changes in the industry occur. And because my content contained multiple hooks, that page has 23.4k backlinks. The thing is, what most people consider “high-quality content” has changed over the last few years. If you’ve tried to learn SEO before, you’ve probably heard about the importance of “high-quality content”. And this little shortcut helps me use internal links without having to analyze every page on my site.
- Remember that search engines don’t read a page like a human, so they look for signals to determine what a page is about.
- It’s such a genius move, and I’m actually surprised that they don’t have even more traffic than they currently do.
- It covers everything from technical stuff, through content and CTR optimization to monitoring and analysis of your progress.
- This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is.
- Don’t forget to optimize your website’s page speed too as users hit the back button if your website takes too long to load.
- This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase.
There is strong evidence that Google rewards accessibility when ranking websites, and even has its very own Webmaster Guidelines that websites can follow as best practices. This, in turn, can reduce bounce rates, increase user engagement, and boost conversions. Optimizing for Google Search is particularly important due to its unique algorithms and dominance in the search market. Another SEO strategy that SEO experts utilize is optimizing a website’s semantic markup. Using semantic markup can help with getting rich snippets displayed in the search results page, such as extra text, review stars and even images.
