This page allows you to showcase your brand and connect with new customers or fans. You can incorporate ads into your articles and videos, host live streams, partner with brands, or sell custom print-on-demand products. To check your page’s eligibility for monetization tools, visit the Monetization section in your Meta Business Suite.
- It’s important to create a good visual first impression, so choose wisely here.
- You can follow up with a simple message or email and include an easy link to the review page.
- Schedule content, discover trends with social listening, get actionable insights and analytics, create ads, measure ROI, and much more with Hootsuite.
- The first things your new Business page will require are a name, a category, and optionally a bio.
Step 2: Pick a Name
All of these things will be front and center on your page, so your customers can access this information easily whenever they need it. It can be more general, like “clothing store” or “fashion & beauty”, or more specific such as “women’s second hand clothing store”. Facebook will give you plenty of suggestions; pick the one best suited for your business. The first things your new Business page will require are a name, a category, and optionally a bio. People will find you easier if your page name is your brand’s name.
Keep in mind that you can change your category later on, but your page name is forever. The category you choose will determine what other fields you’ll need to fill in. For example, if you select Restaurant, you’ll fill in the address and phone numbers for your location(s) along with your business hours. When creating content, ensure that you prioritize quality over quantity. Every post on your page should offer something useful, informative, or entertaining to your audience.
Having a buyer persona helps you craft targeted messaging that connects with your audience. You’ll be in a better position to know when is the best time to post on Facebook. To connect your Instagram to your Facebook page, you need to have an Instagram business profile. If you don’t already have a business account, you can switch by going to Settings in your Instagram app.
After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile view. Use these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning. Customers can follow (or “Like”) Facebook Business Pages to see content from — and connect with — their favorite brands, companies, and creators.
How to Get More Followers on Facebook
No matter what your marketing goals are, Facebook needs to be a part of your strategy. It’s crucial to learn not only how to create a Facebook Business Page but also how to use it effectively to promote your brand. Consistency is the foundation of an effective Facebook marketing strategy.
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Pages for local businesses, brands, organizations and public figures each have capabilities unique to their page type. Business pages take audience interaction a step further by also providing insights into audience behavior, which allows brands to Jackpot Jill Casino tailor their strategy accordingly. Other advantages include allowing an unlimited number of followers and granting optional team access.
Next, you’ll upload a cover photo and profile picture for your Facebook business page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business. Overall, creating and growing a Facebook business page just boils down to two simple strategies.